JCPenney was as soon as a procuring big. Can it make a comeback?
New York
CNN Enterprise
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Marc Rosen did not flinch when he was supplied the highest job at JCPenney final yr.
A stalwart of twentieth-century retail for middle-class People in search of inexpensive clothes and residential furnishings, JCPenney has struggled for greater than a decade and fell out of business shortly after the Covid-19 pandemic in 2020.
However Rosen, a retail veteran who beforehand labored at Walmart and Levi’s, mentioned he “didn’t have any private hesitancy in any respect” about attempting to revitalize the 120-year-old model and defend JCPenney from extinction like Barney’s, Lord & Taylor, Century 21 and different shuttered retailers.
“I imagine in taking up giant scale transformation,” Rosen, 54, instructed CNN Enterprise in a video interview this month. “There was a possibility to essentially take this model and make it related once more.”
Rosen is staking his turnaround plan on interesting to “America’s numerous working households.”
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